The 7 Biggest Announcements at the 2023 Webflow Conference

Yesterday, the annual Webflow conference unfolded. As a leading Webflow agency we were present at the conference in San Francisco, where our own Riziki Nielsen also participated in the Speed Build Challenge. At the event a plethora of new features was revealed. Here are the top 7 announcements from the conference:
October 6, 2023
Søren Boesen
Managing Partner

1. Interactive 3D Sites

The world is 3D so why do most websites consist of boring two dimensional boxes? That is a question we have asked ourselves at Kvalifik for the past year where we have integrated 3d elements more and more in our designs. Now it becomes easier and even more powerful to give your website an extra dimension. Spline, an amazing 3d tool for the web, now integrates natively with Webflow. This integration facilitates the creation of immersive 3D experiences, animations, visual models, and interactive scenes directly within Webflow​. We are looking so much forward to play more with this. If you want an idea about what you can do with Spline you can check out our 404 page.

Image credit: Webflow

2. More Flexibility with Design Variables

Webfow introduced new Design Variables that gives new opportunities for managing and changing the styling of your site. It allows you to create a website where the color scheme shifts subtly as the user scrolls, or where implementing a dark mode is as straightforward as flicking a switch. These tokens enable design elements to be reused and manipulated dynamically, reducing the time spent on updates and modifications. It also allows for integrating with an external global design system.

3. Speak Your User's Language with Built-in Localization

The announcement we are the most excited about is that Webflow now supports native localization directly in the Designer interface. It gives you full control to not only change and localise your text but also images and CMS items. It has built in machine translation that you can then edit. You can also connect with translation apps like Lokalise or connect you own translation system with Webflows API. The localization feature will roll out to all users next month and cost an extra $9 or $29 per month in addition to your existing site plan depending on the features and number of laces you need.

4. Enhanced Building Blocks

Component slots are the new building blocks that offer a higher level of customization and flexibility. The ability to nest components within other components opens up a whole new world of design possibilities. This makes it easier to reuse existing elements while creating custom experiences for different web pages, thereby accelerating the development process.

5. Expanding the Ecosystem

A month ago, Webflow introduced an app store facilitating easier integrations with various tools such as Hubspot, Memberstack, Make and many others

Earlier this year, they announced an integration from Figma to Webflow, aiming to streamline the transition from design to the final site. While we at Kvalifik found this initial integration quite impressive, it had its flaws. Fortunately, many of these issues have been addressed with the newly released Webflow to Figma companion app, which further streamlines the design-to-development workflow, making the translation of design concepts into live websites quicker and more accurate.

During the conference, an exciting development was the revelation of importing React components directly into Webflow. For us, as an agency with full-stack developers proficient in React, this announcement was exhilarating. Additionally, the conference spotlighted new API extensions that considerably broaden the possibilities for custom applications and integrations within Webflow. At Kvalifik, we are already brainstorming innovative app solutions leveraging these new capabilities, which we aim to deploy in the near future.

6. New Collaboration Features

Internal communication is set to improve with the introduction of inline comments directly within the Webflow interface. Additional roles and permissions mean that editors can now undertake controlled design changes, offering teams more flexibility. For our Enterprise customers, new publishing workflows provide even greater control over when and how changes go live.

7. A New Look and Logo

Oh yeah, Webflow also got a new logo and an update to the UI of the Designer Interface. The new logo typography, follows the trend set by other tech giants, keeping things modern and sleek. Interestingly for a no-code tool the new logomark references coding with a stylized ;/ . For me this highlights that Webflow want to position themselves as a low-code solution where you can create everything you can with coding, just faster and easier. The logo mark also has quite a 80's vibe to it and I personally like it.

While the streamlined interface helps users get things done without a fuss, a few things have moved around, requiring a bit of acclimation to the new layout. Overall, this new look makes working on Webflow a more straightforward and pleasant experience, once we get used to the minor repositions.

Here at Kvalifik are thrilled about the possibilities these updates present and look forward to incorporating them into our future projects to create even more exceptional digital experiences.

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