Feedwork
New website to inspire learn and lead
Feedwork is dedicated to strengthening leadership, promoting knowledge sharing, and fostering engagement and learning within organizations.
Kvalifik was pleased to collaborate with them in creating a new website that accurately reflects their innovative approach and core values, all in alignment with their updated brand guide.
The challenge for this project was to design a website that effectively communicated the client's values and vision for rethinking learning and development in large organizations.
Feedwork already had a strong, widely-used product, and it was important to showcase this success while guiding visitors through an intuitive user journey towards the primary CTA of contact.
In addition to the design and user journey goals, the project also required that the website be accessible in multiple languages, with the primary language being Danish but also including the ability to easily translate to English.
The sitemap was developed strategically based on the primary target group's user journey, with a focus on conversion.
Wireframes were then designed that illustrated the entire site, so we had a clear understanding of what needed to be developed before beginning the development.
We chose to use Webflow for the website development as it provided the client with an accessible editor to make updates and changes, as well as being optimized for SEO which met the client's requirement for easy content management.
The project resulted in the successful launch of a new website for Feedwork, effectively communicating their values, vision and showcasing their strong product aligned with their updated brand guide.
The previous sitemap was completely re-organized to make it easier for users to find the information they need, resulting in a pleasant user experience.
We used Weglot, a website translation tool, to make the website accessible to both Danish and English speaking clients.
The project resulted in the successful launch of a new website for Feedwork, effectively communicating their values, vision and showcasing their strong product aligned with their updated brand guide.
The previous sitemap was completely re-organized to make it easier for users to find the information they need, resulting in a pleasant user experience.
We used Weglot, a website translation tool, to make the website accessible to both Danish and English speaking clients.
"Vi har været superglade for samarbejdet med Kvalifik, i forbindelse med opbygning af vores hjemmeside. Det kan godt være svært at lave en simpel struktur og kommunikation for en konsulentvirksomhed som vores, men her har Kvalifik været en god sparringspartner i forhold til at kombinere brugervenlighed, værditilbud og flot design."
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