Mikkeller

New webshop for Mikkeller

Client_
Year_
2021
Deliverables_
Webshop
Business automation
Customer insights
Project overview_

Kvalifik helped Mikkeller design, test, and develop a new webshop, as well as a special sub-page as part of Mikkeller's collaboration with Game of Thrones.

Visit the site
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Challenge_
Process_
Challenge_

An exciting webshop

Mikkeller has a solid reputation as one of the best sources for quality craft beers in the world. They decided to renew their webshop to enhance customer conversion and retention, eliminate manual product updates, and speed up their webshop.

They wanted to give their customers an online shopping experience that mirrored their fun and engaging brand while creating a backend system that served their scaling needs.

Process_

Perfectly optimised

Our goal was to create a site optimised for SEO success and usability while automating as much site admin as possible. To accomplish this, we developed a custom theme based on data from actual users.

Our data-driven process included qualitative user interviews and quantitative data from the webshop, ensuring our new design improved the site's performance. We integrated the shop with Untappd, and built dynamic info sections around this to remove the workload of updating new products.

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Results_

The new webshop improved the customer experience by optimising the site's speed, organisation and reducing the steps from entering the site until checkout. We worked in a data-driven way so we collected data from actual users and turned the insights into design changes that demonstrate commercial results.

Now Mikkeller saves time when adding products, making the site significantly more manageable and cost-effective to update and maintain. When new beers arrive, the product pages automatically fill in information from Untappd such as descriptions, ratings, and brewery information.

The new shop launched in 2021 has already made an impact comparing April 2020 to April 2021:

16%
The conversion rate has increased by 16%
34%
More sessions reached checkout
44%
More customers added products to their cart
Results_

The new webshop improved the customer experience by optimising the site's speed, organisation and reducing the steps from entering the site until checkout. We worked in a data-driven way so we collected data from actual users and turned the insights into design changes that demonstrate commercial results.

Now Mikkeller saves time when adding products, making the site significantly more manageable and cost-effective to update and maintain. When new beers arrive, the product pages automatically fill in information from Untappd such as descriptions, ratings, and brewery information.

The new shop launched in 2021 has already made an impact comparing April 2020 to April 2021:

“Jeg synes, at samarbejdet med Kvalifik har været enormt let, enormt givende og det var også derfor, at valget faldt på Kvalifik. Vi har en god backtrack af gode resultater og et tæt samarbejde. Så det har været agilt, nemt og utroligt transparent, som jeg egentlig synes er det vigtigste”

/Frank Borring
E-Commerce Manager & Digital Director
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A laptop and a computer screen showing some web design and a person sketching on a piece of paper.