Kvalifik focuses on Webflow
Although Kvalifik has existed for more than 10 years, the digital agency is not afraid to reinvent itself. The new year has brought a new ambitious strategy and a change in leadership.
From the turn of the year, Kvalifik has sharpened its focus on digital design and on websites built in Webflow, with results, scalability, and technical quality at the core. The ambition is to manifest Kvalifik as the leading Webflow agency in the Nordics. In 2023, Kvalifik became Scandinavia’s first Webflow Enterprise Partner and in 2025 was honored with the Webflow Professional Partner of the Year award.
“The decision is driven by the very concrete results we have seen with our clients. When marketing teams migrate existing solutions or build new websites in Webflow, they gain far greater control, shorter time to market, and a completely different ability to adapt and optimize their digital presence themselves. This delivers a stronger return on investment, and that is exactly where we have found our sweet spot and chosen to focus,” says Rebecca Busk.
The reality in 2026 is that visitors expect fast, relevant, and continuously updated digital experiences. The ability to react quickly is no longer a choice, but a prerequisite. This places demands on solutions that can move away from heavy development setups and toward modern platforms where marketing teams can work quickly without compromising on control, quality, or performance.
Change in leadership
With a more focused team comes the need for simpler leadership.
From the turn of the year, Rebecca Busk has been appointed Chief Executive Officer. Since 2023, Rebecca has been part of the shared leadership together with Søren Højland Boesen, who has served as director of the company since 2021. With this change, responsibility is now consolidated in one place to support the agency’s new direction and a more focused setup.
Rebecca Busk has played a central role in Kvalifik’s development in recent years and will now lead the next phase, carrying forward the ambition to position Kvalifik as the leading Webflow agency in the Nordics.
“Rebecca combines a strong strategic perspective with clear leadership and a focus on results. It is a natural step that she now takes on the role of Chief Executive Officer and brings the new strategy to life,” says Søren Boesen.
From March, Søren Boesen will step back from day to day operations to focus on parental leave and family.
Kvalifik sees the change as a natural consequence of market developments. In a time when digital demands are constantly evolving, the companies that win are those that can build, adapt, and improve their digital experiences at high speed. This is precisely the reality Kvalifik has now aligned itself with.
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