Rebrand allows heatpump manufacturer to grow internationally
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The industrial heat pump manufacturer Thermonova needed a new visual identity to stay competitive and reach new markets. Kvalifik created a new brand identity including a new logo, along with a modern website positioning Thermonova as a market leader in its catagory.
With a bold new visual identity and a modern website, Thermonova now stands out as a premium manufacturer in a competitive market. The rebrand has strengthened their credibility, supported international growth, and positioned them as a serious player in the market.
Increase in page views (comparing 6 month before the website launch with 6 months after)
Thermonova, a Danish manufacturer of high-performance industrial heat pumps, had world-class technology, but their brand didn’t show it. Visually, they looked similar to the industry: red colors, generic fonts, and a logo that blended in rather than stood out. Their website was difficult to navigate, lacked responsiveness, and was only available in Danish - creating friction for potential customers and blocking their international growth. To compete globally and reflect their true innovative edge, Thermonova needed a bold new identity and a modern digital presence.
Kvalifik was brought in to create a full transformation of Thermonova’s brand, visually and digitally. We kicked things off with collaborative workshops to align on Thermonova’s positioning, purpose, and values.
We looked at the competition and defined different visual directions. Based on the chosen direction we crafted a modern visual identity in an iterative process.
The new identity was documented in a detailed brand guide, ensuring consistency across all platforms and materials.
Thereafter, we designed and developed a new multilingual website in Webflow, bringing the brand to life online.
The fluid shape of the logo mark symbolises the fluid motion inside the machine and the modularity of the product. It is derived from the product’s characteristic pattern.
“Friendly, proficient and responsive, Kvalifik’s intellectually curious approach shines through in delivering creative brand identity design and digital projects. They are a standout choice for a digital agency partner."
Website design
Kvalifik did 3D renders, to show of the products from it’s best angle and effectively highlight their advanced features.
New photography shows the craftmanship that goes into manufacturing Thermonova’s products in Aars.
FAQs
Questions about the rebrand, visual identity, website design, and collaboration between Thermonova and Kvalifik.
Thermonova had strong industrial heat pump technology, but their visual identity and website no longer reflected the quality of the company or their international ambitions. The old brand blended into the category and made it difficult to stand out in a competitive global market.
Kvalifik led a complete rebrand for Thermonova including logo design, visual identity, brand assets, web design, Webflow development, 3D renders, photography, and a new multilingual website. The goal was to position Thermonova as a premium Danish manufacturer ready for international growth.
The logo was designed around the fluid motion inside Thermonova’s heat pumps and the modular construction of the products. The shape of the logo mark was inspired directly by patterns found in the product design itself, creating a stronger connection between the technology and the visual identity.
The industrial heat pump market is visually very similar, with many companies using the same colors, typography, and communication style. Thermonova needed a more distinctive and modern visual identity that could strengthen credibility, support international sales, and reflect the innovation behind the products.
The website became a central part of the rebrand and was designed to communicate Thermonova’s products, technology, and positioning more clearly. Kvalifik designed and developed a multilingual Webflow website focused on usability, scalability, and a more premium digital experience.
Webflow made it possible to combine modern web design, scalable content management, and faster workflows in one platform. The multilingual setup also supported Thermonova’s international growth and made it easier to maintain the website across markets.
Custom photography and 3D renders helped showcase Thermonova’s products, craftsmanship, and manufacturing quality in a more modern and premium way. The visual material played an important role in making complex industrial products feel more engaging and visually distinctive.
Following the launch of the new visual identity and website, Thermonova experienced a 569% increase in website visits compared to the six months before launch. The rebrand also strengthened their positioning as a premium player in the industrial heat pump market.
Yes. Kvalifik is a Danish digital agency based in Copenhagen specializing in branding, logo design, visual identities, web design, Webflow development, and scalable digital experiences for ambitious companies and manufacturers.
Kvalifik helps companies with branding, visual identity, logo design, web design, Webflow development, brand assets, UX/UI design, digital strategy, and scalable website platforms built for growth and international positioning.
